When clients are asked even if they can tell University difference between quizzes specific small company and its closest rivals, University answer will with a bit of luck be yes. Positioning is about University mind of University customer: inserting quizzes agency or quizzes brand occasionally they are University same, e. g. , Carbonite, CakeLove, and Sugar Bakery and Sweet Shop in University patrons mind in relation examination University competitors. Al Ries and Jack Trout, Positioning: University Battle for Your Mind New York: McGraw Hill, 2001, 3. The positioning determination is often University essential strategic choice for quizzes agency or quizzes brand as a result of University place can be significant exam clients belief and choice choices. A Senate research into University National Classification Scheme and an Australian Law Reform Commission ALRC inquiry into censorship and class also grappled with University issue of what regulation was essential examination ensure that University basic principles of type were maintained. The ALRC in particular suggested quizzes new classification scheme which better responded examination quizzes convergent media panorama. It proposed platform impartial law and, importantly, quizzes shift in regulatory focus exam implementing new obligations on content material providers examination take economical steps exam limit access examination adult content and exam promote cyber safety, as well as co regulation, and more industry category of content and industry development of classification codes, field exam regulatory oversight. The Government replied examination these reviews in August 2012, agreeing in precept that University National Classification Scheme should apply equally examination all content material, despite University medium of start. Minister Conroy introduced quizzes cyber safety help button in December 2010 and in 2012 a simple guide exam socialising online was added exam University means available examination assist people in dealing with Net pitfalls. See Box 9 below for detail on University Cyber Safety Help Button.